We are Dentsu America, a fully integrated advertising agency, and a part of the fastest growing network around the globe. Through our three core values, entrepreneurship, ideas and technology, we are focused on finding the breakthrough moment of insight that inspires an ongoing interaction, maximizes loyalty and encourages evangelism via unlimited media outlets.
We live in a world where cell phone photography has a tendency to steal the spotlight and capture headlines. And that’s unfortunate, because we also live in world with so much awe-inspiring photojournalism capturing everything happening all around the world. These images of war, change, uprising, triumph, turmoil and progress, among others, are often the work of VII–a collective of photojournalists committed to capturing images that define the turbulent times of the 21st century and then relaying them to the rest of the world.
Dentsu and Canon worked with VII to launch the VII Gallery where we’re sending VII photojournalists on assignment to interpret a single word–like CHANCE, NOURISH and CHANGE–and then capture it using the Canon G12, S95 and 7D cameras. The first project for CHANCE is now live at the VII Gallery and the VII photojournalists are busy working on the next assignments amidst their professional work throughout the world.
Follow along as we post new work in the gallery along with interviews and videos about the most unique interpretations. If you feel inspired, you can even photograph your own interpretation and submit it to hang in the gallery alongside the VII photojournalists’ work.
In just nine months, the Red Vines World of Sharing has officially finished its trip around the globe. Since launching, fans of the iconic licorice brand have flocked to Red Vines World of Sharing site to share positive messages with the world, with each new message adding a link to the growing chain of Red Vines circumnavigating the globe. And just last night, the final message was posted. As the Vine neared the end of its trip, several users jockeyed for position in an attempt to be the one to add the final message. This back and forth could be viewed in real time, as the site was designed to allow users to see their messages being added to the chain of Red Vines with no delay. Fittingly, the final message was in response to the biggest news of the decade, a story breaking at that same moment. It may not have been the final message anyone had expected out the outset, but it’s certainly an accurate reflection of the sentiment spreading around the globe at the very moment the Red Vines chain was completing its goodwill tour of the world.
Congratulations to Dentsu America’s Santa Monica office on recently winning the 2011 Award of Excellence in the Best Entertainment/Gaming Deployment category from the Digital Screenmedia Association.
The Get Your Game Face interactive kiosk was developed by Dentsu America in conjunction with technology partner InWindow Outdoor as an extension of our campaign promoting Union Bank’s San Diego Chargers sponsorship. The unique interactive installation engaged Chargers’ fans attending games at Qualcomm Stadium, adding a whole new dimension to their game day experience by transforming participants into Chargers’ super fans instantly through augmented reality and real time face tracking technology. To see how it works check out the video.
Our Communications team has been named finalists in the 2011 PR News Nonprofit PR Awards for Best Media Relations Campaign and Best Event PR, an awesome way to end the week! This is a fantastic honor and a recognition of our work with the Siemens Foundation for the 2010 Siemens Competition in Math, Science & Technology. We’re truly amazed to be selected among some of the industry’s leading PR firms and hope that when all is said and done we can bring home the prize, actually we hope to win.
The Dentsu team will be acknowledged during the awards luncheon at the National Press Club in DC and our campaign from the 2010 Siemens Competition will be highlighted in a special issue of PR News. Congrats to everyone on the PR team that put in the hard work and the long hours to make this happen! (#WINNING!)
Dentsu NY recently launched Toyota’s new corporate campaign with this TV spot. It captures the pride and hard work of Toyota’s people all across America. More specifically, the spot follows the creation of the Sienna minivan, and the people behind it, from Newport Beach, California to Ann Arbor, Michigan to Princeton, Indiana. Directed by Josh & Xander from radical media.
Last night Dentsu Canada was honored with 2 big Cassies – Gold in the Not-for-Profit category and Bronze in the category of Best Insight – for their work for the Sunnybrook Foundation.
Already a bestseller in Japan, The Dentsu Way is now available to the western world. In the book, Chief Creative officer Kotaro Sugiyama and Executive Officer of Dentsu Inc., Tim Andree, unveil the key strategies behind the company’s innovative thinking and unprecedented success.
For over a century, Dentsu’s progressive blend of culture and philosophy has yielded a host of visionary ideas and award-winning campaigns. The key ingredient to Dentsu’s unstoppable growth is a proprietary approach to communications aptly referred to as “Cross Switch.” It is an original term coined by Dentsu to express the concept of “flipping a switch in the consumer’s mind.”
Born from the accurate assumption that the modern consumer no longer responds to the traditional methods of advertising, Cross Switch employs a variety of unique techniques across media types. The objective is to seamlessly sway and direct the consumer toward new levels of engagement with a brand’s products or offerings. You can learn more about our Cross Switch method here: www.dentsu.com/crosswitch.
And be sure to read THE DENTSU WAY and see how the Cross Switch method creates the scenarios to move the philosophy, psychology, design and concept of a campaign across media and multiple contact points.
The Dentsu Way will be available starting December 17th.
