Dentsu NYC Blog

On Monday morning, Adidas and Major League Soccer announced an extension to the ground-breaking partnership originally signed in 2004. The original deal, which ran through 2014, named Adidas as the official athletic sponsor and product supplier for the league. The new extension runs through 2018.

“One of the major reasons Major League Soccer has become one of the top soccer leagues in the world is due to the support and commitment of Adidas,” said MLS Commissioner Don Garber. “They have a clear vision for the sport in North America, and they see MLS as a cornerstone of that vision.

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So last night’s game was a huge success. We had a blast watching the game from the sideline, we witnessed up close and personal Thierry Henry’s first goal in MLS history, and most important we got a ton of great footage for the new MLS spot! We posted some pictures here.

Tonight we will be on the pitch shooting Thierry Henry. It will be his first game with the New York Red Bulls. The Red Bulls will be playing Tottenham Hotspur…Yikes! We are so thrilled to have such a great player come to the MLS and even more excited that he will be playing for our great city! Go Red Bulls! Go Thierry Henry! Go MLS!