It’s a special time of year when we sit around with our loved ones, eat for hours, drink too much, and yell at the tv. Yep, it’s the Superbowl of Advertising, with a few football interruptions. If you’re in the ad world, you can probably consider these 4+ hours billable time because you need to be savvy come Monday. And your sodium hangover is no excuse for not having an opinion.

What’s your favorite superbowl pastime? Is it discussing the possible conversations that happened during brainstorms and client meetings to make that terrible ad come to life? Is it hopping online to that obscure URL to “see the rest of the saga unfold!”? Is it going on facebook and inadvertently finding out who’s playing and what the score is? If not, then I have no idea what you normal, non-ad world people do.

You probably watch the game. Let me know who wins.