A couple of weeks ago, a few of us at Dentsu attended MIT Media Lab’s Sponsors’ Week in Boston. Being a sponsor of MIT, Dentsu is invited every year to check out the latest student projects and innovations coming out of Cambridge. While a lot of it was over my head, there were several interesting projects I found applicable to us ad folks that explored new trends in augmented reality and how the tablet can enhance experiences beyond the screen. Check ‘em out.