A couple of weeks ago, a few of us at Dentsu attended MIT Media Lab’s Sponsors’ Week in Boston. Being a sponsor of MIT, Dentsu is invited every year to check out the latest student projects and innovations coming out of Cambridge. While a lot of it was over my head, there were several interesting projects I found applicable to us ad folks that explored new trends in augmented reality and how the tablet can enhance experiences beyond the screen. Check ‘em out.
In just nine months, the Red Vines World of Sharing has officially finished its trip around the globe. Since launching, fans of the iconic licorice brand have flocked to Red Vines World of Sharing site to share positive messages with the world, with each new message adding a link to the growing chain of Red Vines circumnavigating the globe. And just last night, the final message was posted. As the Vine neared the end of its trip, several users jockeyed for position in an attempt to be the one to add the final message. This back and forth could be viewed in real time, as the site was designed to allow users to see their messages being added to the chain of Red Vines with no delay. Fittingly, the final message was in response to the biggest news of the decade, a story breaking at that same moment. It may not have been the final message anyone had expected out the outset, but it’s certainly an accurate reflection of the sentiment spreading around the globe at the very moment the Red Vines chain was completing its goodwill tour of the world.
