Toyota Campaign Launch
Dentsu NY recently launched Toyota’s new corporate campaign with this TV spot. It captures the pride and hard work of Toyota’s people all across America. More specifically, the spot follows the creation of the Sienna minivan, and the people behind it, from Newport Beach, California to Ann Arbor, Michigan to Princeton, Indiana. Directed by Josh & Xander from radical media.
- by Dentsu America
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Great Ad! What is the catchy cello tune in background?
Yeah, it really stays in the head long after the Toyota leaves…