Web 3.0-enabled experiences are emerging as the new standard the market is moving towards. However, skepticism around the hype that surrounded the ‘Metaverse’ in the last few years and fear of the unknowns surrounding this paradigm shift are holding back some organizations from leaning more in-depth in this space. In this white paper, we’ll discuss the much more fundamental opportunities and risks attached to the transition from Web 2 to Web 3.0 and to the emergence of a fundamentally new stage of the digital economy, as well as provide a Northstar to companies looking to future-proof their journey in this transformation.